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  When a near debacle lead to great learning – Adverting Alumnus Story

When a near debacle lead to great learning – Adverting Alumnus Story

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It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.

My presentations, especially when it came to Marketing & Planning, were regarded as good and I was looking forward to killing it at this one too. I had prepared a whole nice deck, helped others in the process too.

So my product and brand of choice was Luxury watches. I was fully prepped with all the lines of communication and modes of execution to work my way through the presentation.

During the presentation where everything was going fine, or so I felt, I was interrupted by Subbu Sir (Subramaniam Krishnan, marketing consultant) and I was asked a question. “Does the brand you represent manufacture quartz watches or mechanical ones.

“They make quartz watches,” I answered, and at that moment I could see it in the jury’s eyes that things were about to go down for me.

Though it did not go as bad as I thought it would, purely because Subbu Sir explained where and how I goofed up, it was bad enough. To give you guys an idea, Quartz watches are cheaper than the luxury ones, which are Mechanical. I did not know that part of the story simply because I did not study the product category and the brand as well as I should have.

From that day onwards, I have never half-assed my way out of research. Who knew my worst presentation would teach me my biggest lesson!

Today I work as an Account Manager in a marketing firm; right from on-ground market research to execution of marketing activities, everything is handled by me. Before making any plans of execution, I see to it that I know what I am dealing with, what audience and what market my communication has to appeal to.

Vedant Jadhav

About Vedant Jadhav

Vedant is an account manager at Zope & Company. He completed his post graduation in Advertising & IMC from St Pauls Institute of Communication Education. With a keen interest in Marketing & Branding, Vedant specializes in advanced market research and execution.

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