Please Enter your Name

Please Enter the Email Id

Please Enter Valid Email Id

Please Enter the Phone No.

Please Enter Valid Phone No.

Please Enter your Enquiry about ?

Thank You For Your Enquiry, We will Revert You Shortly,Thank You

ONLINE ADMISSIONS FORM - APPLY NOW
STUDENT ZONE
STUDENT SPEAK
17 Jun
How does an Advertising Agency Work by Hayden Scott

In Blog

Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive.

However, there's a lot more to an advertising agency than simply it's crazy work style.

 

Hayden Scott, Creative Director at Famous Innovations sheds light on how advertising agencies work.

From understanding the client's goals and objectives, proposing the pitch and seeking client approval, Scott mentions that there's a lot of hard work that goes into the advertising life, but there's very little that can match up the satisfaction of seeing your ideas helping client brands grow.

If you're interested in advertising, then the 10-month, full-time Diploma in Advertising course at St Pauls Institute of Communication Education is for you.

Admissions are open and seats are limited. Application Forms (Online mode/ Offline –Print copies) are available. To apply: http://bit.ly/2K8JLjA

)…

7 Jun
Advertising College – Is It Really Worth It?

In Blog

Few of the core questions that students have while considering advertising as a career is that what will they actually learn in an advertising college. Is pursuing a specialized degree in advertising even worth it? Will it help them in their career and make them stand apart from the rest of the crowd?

Students often wonder why should they even pursue a post-graduate course in advertising when they can just directly apply at media agencies and learn on the job.  

Well, while you can surely try applying at companies directly, the chances of landing a full-time job are extremely slim. Even bagging an internship might be challenging.

The reason behind it is that the advertising industry is extremely dynamic. Just a standard graduate degree from any stream, even if you consider graduating with a mass media degree, does not suffice anymore.

Most agencies will test you for multiple skills during the selection process itself, and due to immense competition in the market, the chances of clearing the interview without any specialized training is going to be difficult.

The Advertising world has multiple job opportunities within it. Copywriting, media planning, scriptwriting, client servicing, offline marketing, digital marketing, account management, the list just goes on.

With the digital disruption in the advertising world, now there are new job profiles within the advertising industry as well. Email Marketing, Content Marketing, Search Engine Marketing, Video Marketing are just a few that top the list.

Candidates who graduate with a diploma in advertising course after college have a better chance of acing an interview and securing a job as compared to those who apply directly.

Since you’re now aware of some of the different job opportunities within the advertising and marketing field, let me delve deeper into what you will learn in an advertising college.

Copywriting

Copywriting is the science and art of writing text that persuades people to buy your product or service. It is the art of selling in the form of text.

Imagine a salesman trying to sell you a product at your doorstep or in a showroom, now substitute that for the content you see on a brochure or a newspaper ad that sells the same product. The way the copy is written will be different from the way the salesman actually speaks to you.

 

Great copywriters have the power of convincing you to buy a product based on just a couple of words. Imagine possessing a skill like that.

Advertising colleges train you how to master the art of copywriting. You will learn how to write for print media, outdoor advertising, digital media, radio, television and a lot more.

Each channel demands a different style of writing but fortunately, a good media college hires faculty within the same industry.  This way, you not only learn but also build connections.

Client Servicing

Client servicing managers are the link between advertising agencies and client business communications. The client service manager is an integral part of the campaign building process from the start to the end.

Client communications, handling account budgets, maintaining positive relationships with client businesses, campaign ideation and strategy are just some of the tasks that will be expected of you. The role comes with a lot of responsibilities and shouldn’t be taken lightly.

As part of a post-graduate advertising course, you will learn how to develop and hone these vital skills with not only theory but also by practically working on hundred’s of projects, assignments and case studies, organising masterclasses by senior client servicing managers and also letting you get the feel of the real deal with internship programmes at advertising agencies and companies.

Branding and Marketing Strategy

A core module of an advanced advertising course is branding and marketing strategy. A good advertising college will train you with a complete 360-degree approach to implementing a successful marketing campaign.

1.) You will learn how to identify the right target audience

2.) Conduct market research by implementing traditional as well as digital marketing tools

3.) Analyse different styles of advertising across multiple channels such as print, radio, TV and digital mediums

4.) How to use design, diversification, message, visuals and emotion in branding

5.) How to analyze the DNA of a brand and so on

Learning these core principles of branding and marketing will open numerous opportunities in the media field in the form of job roles like marketing manager, digital marketing specialist, brand manager, account manager and so on.

Media Planning

Media planning is the process of identifying and selecting different media outlets such as radio, TV, newspapers, magazines, websites etc and strategizing which channels will be suitable to place an advertisement.

The media planner is responsible for creating an effective plan for a client’s advertising budget. He/She decides when, where and how often to feature a specific ad campaign to reach the largest number of people possible - within the clients advertising budget.  

Market Research

Students will be taught the importance of market research and how to build connections of a brand in the minds of its target audience. You will also learn how to conduct qualitative and quantitative market research to define a target audience for product or service.

Along with this, another major part of the research module is the science of creating questionnaires to identify the right audience for a specific product.

CONSUMER BEHAVIOUR

Understanding consumer behaviour is an extremely important skill to succeed in the advertising and marketing world. A good advertising college will have faculty that will train you on how to understand consumer behaviour at various touch points.

You will learn how the human mind works from an advertising and marketing perspective. Companies that design their advertising campaigns based on consumer behaviour have a higher chance of creating and selling products and services that appeal to their customers.

CREATIVE THINKING PROCESS

In this module, the students are taken through the process from getting the creative brief to converting it into an ad.  Interacting with the design and overall impact of the ad always keeping the target audience in mind. This is a free-flowing module and involves out of the classroom interaction too.

DIGITAL MARKETING

The digital marketing industry in India is said to be worth over 102 billion dollars by the end of 2019.

The job opportunities are endless. An advertising course will cover the following topics under its digital marketing module:

1.) Analytics

2.) Social Media Marketing

3.) Email Marketing

4.) Content Marketing

5.) Paid Marketing

These skills can help you get jobs like content marketer, social media manager, paid advertising specialist, content writer, SEO specialist and so on.

AD FILM Making

Only a few advertising colleges have this module. You will get a chance to create your very own TV commercial. The entire process of ad film making right from scripting, storyboarding, production, camera angles, post-production and direction will be taught to you.

You can check out a few of the TV commercials created by the students of St Pauls Institute of Communication Education as part of the diploma in advertising course.

 

The best part is that this would have a huge impact on your resume since you will have an actual commercial as part of your portfolio.

Advertising course with internships

WRAP IT UP

To summarize, the kind of training and practical experience that you will gain by pursuing a post-graduate course in advertising or marketing will definitely set you miles apart from the competition. Not only will you learn how the advertising world functions, but you will also be in a better position to decide which field of advertising would be best suited for you.

)…

7 Jun
B.Voc in Graphic and Multimedia Course: Syllabus, Eligibility Criteria, Scope & Internships

In Blog

The B.Voc in Graphics and Multimedia undergraduate course is a three-year, full-time course that you can do after 12th std. The course is offered to students who have a creative bend and an aptitude to work with software.

This course is one of the best multimedia courses, offered by TATA Institute of Social Sciences - School of Vocational Education, because it gives you an opportunity to work with a variety of creative elements.

So, if you’re someone looking to do a multimedia course after 12th, then this could be the right option for you. Read on to know what the Graphics and Multimedia course syllabus is, what the eligibility criteria is, the scope and internships provided.

 

Who is this course for?

The Graphics and Multimedia undergraduate course is a suitable option for students who have higher levels of creativity, when it comes to image editing, video editing, animation, advanced modelling, and a lot more.

So, if you want to make a career in the creative field, this course might just be perfect for you.

 

What is the Graphics and Multimedia undergraduate course about?

The course encompasses a lot of areas from basic communication skills to creative design. As the name of the course suggests, this is a vocational course. So, it has been carefully designed to professionally train students to enter the competitive workspace.

More information on this will be provided below.

 

What is the eligibility criteria?

In order to be eligible for the Graphic and Multimedia undergraduate course, you should meet the following criteria:

  • To apply to B.Voc. the applicants must have completed 10+2 (Class 12 or equivalent), in any stream, from a Government Recognised Board. Also, students who are awaiting their examination results are eligible to apply.
  • As English is the language of instruction at St Pauls Institute of Communication Education, Mumbai, proficiency in speaking, listening, reading and writing English is essential.

 

What is the syllabus?

The Graphics and Multimedia course syllabus is as follows:

 

Semester 1: 

English – I

Communication Skills – I

Graphic Design (Basic Sketching and Human Anatomy in Drawing)

Pre- Production

Illustration and Photo Editing

Vocational Practical (Semesters 1 & 2)

 

Semester 2: 

  • English – II
  • Communication Skills – II
  • Audio Editing
  • Video Editing
  • Principles of Animation and Techniques of Animation
  • Vocational Practical (Semesters 1 & 2)

 

Semester 3: 

  • Communication Skills – III
  • Basic Computing Course – I
  • 2D Digital Animation with Flash
  • Basics of 3d Modelling
  • Texturing & Lighting
  • Vocational Practical (Semesters 3 & 4)

 

Semester 4: 

  • Communication Skills – IV
  • Basic Computing Course- II
  • 3D Animation
  • Introduction to Rendering 
  • Introduction to 3D motion Graphics &VFX
  • Vocational Practical (Semesters 3 & 4)

 

Semester 5: 

  • Basics of Accounts
  • Livelihood – I
  • Finishing School – I
  • Digital Compositing
  • MAYA Fundamentals
  • 3D Texturing
  • Vocational Practical (Semesters 5 & 6)

 

Semester 6: 

  • Basics of Accounts – II
  • Livelihood- II
  • Finishing School – II
  • Muscle Systems 
  • Rigging
  • Advanced modelling with z-brush
  • Vocational Practical (Semesters 5 & 6)


Will this course provide internships?

Yes, this course guarantees 100% internships. In fact, every semester students have to intern as part of their curriculum. You will be marked on your performance during your internship.

Over the years, our students have interned in companies like the Archdiocese of Bombay, The Examiner, CORO India and many more.

 

What are some of the jobs I can do, after this course?

Since the graphics and multimedia course covers such an array of subjects, you will inevitably be able to pursue a variety of job roles. Of course, the main focus of the job will be to design, but you’ll even have the ability to choose what type.

However, at the entry-level, you will only be able to apply for roles such as Junior Graphic Designer.

After getting some experience, you can expand your avenues and look for jobs such as a Web Designer, UX Designer, Illustrator and a lot more.

 

What is the entry-level salary for a graphic designer?

As a junior graphic designer with an entry level job, you can expect to earn an average of Rs. 206,718, a year (source: Payscale).

 

So, how do I apply for the Graphic and Multimedia Undergraduate Course?

Step 1: Applying for the course is largely hassle-free. All you have to do is go here and register.

Fill up your details- like your past educational qualifications, address, etc.

You will have to come to the institute to hand in these:

  • 2 Passport sized photos
  • Most recent diploma/degree certificates or mark sheets if awaiting final exam results

 

Step 2: Write the entrance exam. Here, you will be tested on your grammar, general knowledge and basic design skills.

Step 3: Crack the interview. This is followed by the entrance exam.

Step 4: If you’re selected, you can pay the fees and secure your seat.

 

Have more queries that were not answered here? Don’t worry, simply contact us at spiceugcc@stpaulsice.com or call +91-9619773734.

)…

5 Jun
Frequently Asked Questions FAQ’s about SPICE

In Blog

1. Where is St Pauls Institute of Communication Education located?

A: St Pauls Institute of Communication Education is located at Bandra, Mumbai. Opposite Duruelo Convent High School, near Tavaa Restaurant.

2. How is St Pauls Institute of Communication Education?

A: St Pauls Institute of Communication Education was started in 2012, and since then, has grown exponentially into one of the fastest growing, as well as one of the best media institutes in India. The Institute is fully equipped with top-of-the-line facilities like fully air-conditioned classrooms, audio-visual equipment, a television and podcasting studio, among others.

Another aspect that sets SPICE apart from the rest is that most of the faculty are industry professionals. Students, therefore, will be taught by industry veterans and this also gives them the opportunity to build connections.

3. What are some of St Pauls Institute’s media courses?

A: Being one of the best media and communications colleges in India, St Pauls Institute offers a variety of media courses ranging from short-term certificate courses in graphic design and digital marketing to long-term diploma courses in Journalism, Advertising and Public Relations.

Another aspect of St Pauls Institute’s media courses are the undergraduate courses. We offer the Bachelor of Mass Media (affiliated with the University of Mumbai); Bachelor of Vocational Education (B.Voc in Graphics and Multimedia) and the Bachelor of Vocational Education (B.Voc in Journalism) which are associated with TATA Institute of Social Sciences (SVE).

4. What are the St Paul Institute of Communication Education office timings?

A: The SPICE office timings are from 9 am to 5 pm from Monday to Friday, and on Saturday from 9 am to 1 pm.

5. What are the postgrad courses offered by St Paul Institute of Communication Education?

A: SPICE offers three media courses which you can do after graduation - Journalism, Advertising and IMC and Public Relations and Corporate Communications.

6. How can I apply for the postgrad courses at SPICE?

A: Applying for the courses at SPICE are straightforward and hassle-free. Simply go to our website and register yourself. Start your application by providing the relevant information, pay the application fees and press submit.

7. How can I apply for the undergraduate courses at SPICE?

A: Applying for the undergraduate courses at SPICE is simple. Visit our website and register yourself. Start your application by providing the relevant information, pay the application fees and press submit.

8. When is the entrance exam for the courses at St Pauls Institute of Communication Education?

A: To know about the upcoming entrance exams four our course, please call us on +91-22-26435709 or email us at info@stpaulsice.com

There will also be an online entrance exam on June 11, 2019, from 10 am onward. This will be followed by a Skype interview.

9. Where can I find the St Pauls Institute of Communication Education post-graduate courses application form

A: The application form for the diploma courses at SPICE is available here.

10. Where can I find the St Pauls Institute of Communication Education degree courses application form

A: The application form for the diploma courses at SPICE is available here.

11. Are hostel facilities available?

A: The Institute does not offer hostel facilities. Non-Mumbai resident students will have to make their own housing arrangements. The institute only facilitates students in getting safe accommodation facilities in the locality close to the institute.

Please inquire with the course coordinator once you confirm and complete your admission formalities.

)…

4 Jun
Diploma in Advertising: Syllabus, Eligibility, Scope & Internships

In Blog

The Diploma in Advertising is a 10-month, full-time course that is one of the most popular courses on the list of professional courses you can pursue after graduation. The course is offered to young minds who have an intrinsic creative bend.

We have commonly found that students wonder how to apply for the diploma course, along with what the syllabus is, whether they’re eligible, what the scope is and even what starting salaries are.

Now, if that’s you, read on to find out the answers of all these.

 

Who is this course for?

At St Pauls Institute of Communication Education, the Diploma in Journalism course is offered to any and every student that shows a keen interest in developing a career in the advertising industry.

It’s a common belief that students with a BMM or a degree in the media only should apply. But this isn’t necessarily true. We invite everyone to apply for the course.

If you have that underlying creative bend, then advertising may be for you.

So yes, you can still do this course, even though you may have graduated with a science or commerce degree.

 

What’s the eligibility criteria?

This may vary across institutes, but at SPICE, it’s like this:

If you just wanted to know if you’re eligible to apply, then go here and register.

If you have more time to spare, continue reading to know more about what the course has to offer.

 

What will I learn in a Diploma in Advertising and IMC?

In the Diploma in advertising, you will learn the nuances of the field- the theory. Learning the theory is important, because it forms a strong foundation to build your knowledge and skills on.

You will learn the nuts and bolts of branding, marketing - both traditional and digital, how to conduct market research, understanding who your consumer is, along with how the advertising agency works, how to master copywriting, the importance of user experience and website interface, client servicing, account planning, creating ad films, and alot more.

There’s a lot more you’ll learn. Read the syllabus to get the whole picture.

 

What’s the syllabus?

Term 1

Advertising Primer

  • History of Advertising
  • The contemporary landscape
  • How everyone can be creative
  • How an agency works
  • The collaborative effect – how to work with others involved in the process

Core competencies

  • Market research – Quantitative and Qualitative
  • Consumer behavior – Human Science, Semiology
  • Principles of Marketing and marketing strategy
  • Branding –Strategy and research, DNA, Loyalty, Design, Diversification
  • Digital Marketing
  • Direct Marketing
  • Copy writing – for print, outdoor, ambient, digital media, radio, tv, etc.
  • How to work with your art partner
  • Becoming a Creative Director

Digital Communication

  • Introduction, Design, Building a digital Campaign
  • Grid based web design
  • Intro to UI/UX design, designing for Mobile platforms
  • Web fundamentals: HTML 5 and CS5 3
  • Introduction animation on the web

Client Servicing and Account Planning

  • What is client servicing?
  • How to write a brief?
  • What is account planning?
  • How to see your agency’s work?
  • How to do research online and offline?
  • How to mine for insights?

Media Planning & Sales

  • Introduction to media planning and sales

Term 2

  • Internship
  • Live Client project
  • Ad film making
  • Workshops
  • Master classes
  • Corporate Social Responsibility

 

 

Will this course provide internships?

What makes the course at SPICE one of the best advertising courses in Mumbai is the guarantee of internships. We provide 100% guaranteed internships.

Every semester, our students intern in some of Mumbai’s best media houses like WatConsult, Yes Yes, Why Not?, Ogilvy, JWT, Scarecrow M&C Saatchi, Inverted Triangle and a whole lot more.

Now, full disclosure: we do not guarantee placements, but it totally depends on your knowledge and skills to bag a job. In fact, many of our students have indeed converted their internship into a job.

 

What are some of the jobs I can do, after this course?

An advertising degree lends itself to multiple types of jobs you can avail of, after the course.

I’ll name a few job roles you will qualify to apply for, after completing a diploma in advertising:

  • Trainee copy writer
  • Trainee media planner
  • Trainee in Account Management
  • Trainee in the art department

These are just a  few. There are so many others you can do.

 

How much will I earn?

At the entry level, your focus should be on gaining experience. But as a starting salary, you can expect anything between Rs. 21,000 - Rs. 25,000, per month.

 

So, how do I apply?

Applying for the Diploma in Advertising and IMC course is rather easy. Just follow these steps:

Step 1:

Register here- create your application profile, fill in your details and pay the application fees.

Step 2:

Write the entrance exam. Here, you will be tested on your grammar, general knowledge and analytical skills, and knowledge of the industry.

Step 3:

Crack the interview. This is followed by the entrance exam.

Step 4:

If you’re selected, you can pay the fees and secure your seat.

In case you have any other queries regarding the course, feel free to contact admissions@stpaulsice.com for more information or call +91-9769905813. 

 

)…

30 May
Diploma in Journalism: Syllabus, Eligibility, Scope & Internships

In Blog

The Diploma in Journalism is a 10-month, full-time course that is on the long list of professional courses you can pursue after graduation. The course is offered to young minds who are interested in building a career in the media industry.

This is a perfect option for students who have recently graduated with a BMM or any Bachelor in any mass communication degree.

Now, if that’s you, read on to find out what the syllabus, eligibility and scope that this course has.

Now, that that’s out of the way, it’s time to ask this question:

 

Who is this course for?

At St Pauls Institute of Communication Education, the Diploma in Journalism course is offered to any and every student that shows a keen interest in developing a career in the media industry.

Get rid of the belief that only B.A or BMM students can become journalists.

So yes, you can still do this course, even though you may have graduated with a science or commerce degree.

 

What’s the eligibility criteria?

This may vary across institutes, but at SPICE, it’s like this:

 

  • Applicants from any discipline may apply-Arts, B Commerce, Science, B.Sc IT, BAFT, BMM, BMS, Engineering, B Tech, MBA, Hotel Management, etc., -who have completed their graduation (12+3) from a recognized Indian University.
  • Students who are awaiting their examination (third-year graduate level) results are eligible to apply for the diploma programme.
  • Applicants must be between 21- 35 years of age.
  • As English is the language of instruction at St Pauls Institute of Communication Education, Mumbai, proficiency in speaking, listening to, reading and writing English is essential.

So, if you think you meet these criteria, go ahead and register here.

 

What will I learn in a Diploma in Journalism?

In the Diploma in Journalism, you will learn the nuances of journalism- how to identify news sources, how to collect news, how to decipher what’s newsworthy, how to verify facts and how to deliver this news.

At the halfway point, our students are allowed to choose between print and broadcast journalism. Those interested in print, are taught to write for print- editorials, columns and opinions, reporting by going out on the field to collect stories, editing these stories on Adobe InDesign, along with handling a newspaper - The SPICE Enquirer, for the practical experience.

On the other hand, broadcast students are taught to write for television, create rundowns, face the camera, collect bytes, anchoring, choosing relevant images and videos and editing news bulletins using Adobe Premiere Pro.  

There’s a lot more you’ll learn. Read the syllabus to get the whole picture.

 

Why choose SPICE? 

Many colleges offer this course- but what sets SPICE apart from the rest, is the fact that you will learn from the best journalists in the media industry. 

For example, you will learn to review movies like a pro, from the legend himself- Rajeev Masand. You will also learn from veteran journalists like Carol Andrade, Shashi Baliga, Dilip D'Souza and Bharat Kumar Raut.

What's more, the institute is fully air-conditioned, with top-of-the-line facilities. 

 

 

 

 

What’s the syllabus?

Term 1

Analyzing news

Principles and practice of Journalism

Politics, Society and Communication

Reporting the News

Media and the Law

Feature writing

Photography and photojournalism

Design theory and Practice

Computer skills for the media professional

Audio Skills for Podcasts

Research Methods

Field visits

 

Term 2

Social media: Role in society, impact on media landscape

Fake News

Photography

Podcasting

 

Term 3- Print

News Reporting and Feature Writing

Advanced journalism writing

Stories from Statistics

The art of reviewing

Creative writing

Covering gender and marginalised groups

Editing

SPICE Enquirer

 

Term 3- Broadcast

Introduction to the television newsroom

Assignment Desk

Understanding through Analysis

Writing for Television

Writing the news

Making a Rundown

Writing the package

Piece to camera

Behind the camera, Production Control Room

Anchoring and production for Features

How to build a television program

Presenting full-length news bulletin

 

Does this course provide internships?

What makes the course at SPICE one of the best diploma in journalism courses in Mumbai is the guarantee of internships.

Every semester, our students intern in some of Mumbai’s best media houses like Times of India, Economic Times, Free Press Journal, Mirror Now, CNBC Awaaz, Network 18, to name a few.

Here's a video of one of our students talking about his experience as an intern at the Times of India on the sports desk. 

 

We do not guarantee placements, but it totally depends on your knowledge and skill to bag a job. In fact, many of our students have indeed converted their internship into a job.

 

What are some of the jobs I can do, after this course?

A journalism degree lends itself to multiple types of jobs you can avail of, after the course.

I’ll name a few job roles you will qualify to apply for, after completing a diploma in journalism:

  • Copy editor
  • Content writer
  • Video editor
  • Anchor
  • Correspondent
  • Blogger

These are just a  few. There are so many others you can do.

 

How much will I earn?

Now, assuming you go down the journalism route, you can expect to earn between Rs. 21,000 to Rs. 26,000, as a start, in an entry-level position.

 

So, how do I apply?

Applying for the Diploma in Journalism course is rather easy. Just follow these steps:

Step 1:

Register here- create your application profile, fill in your details and pay the applications fees.

Step 2:

Write the entrance exam. Here, you will be tested on your knowledge of current affairs, grammar, general knowledge and analytic skills, and knowledge of the industry.

Step 3:

Crack the interview. This is followed by the entrance exam.

Step 4:

If you’re selected, you can pay the fees and secure your seat.

 

If you still want to know more about the diploma in journalism course at SPICE, please contact admissions@stpaulsice.com for more information or call +91-9769905813. 

)…

Categories

RECENT POSTS

Please Enter your Name

Please Enter the Email Id

Please Enter Valid Email Id

Please Enter the Phone No.

Please Enter Valid Phone No.

Please Enter your Enquiry about ?

Thank You For Your Enquiry, We will Revert You Shortly,Thank You

CONTACT US

Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 

+91-22-26435709
info@stpaulsice.com

DROP US A LINE

VISIT US

AWARDS & RECOGNITION

awards

ONLINE RESOURCES

© SPICE 2017. All Rights Reserved.