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The Course in Public Relations and Corporate Communications is a 10-month, full-time programme at St Pauls Institute of Communication Education, designed to nurture and train budding public relations enthusiasts into powerful industry consultants to manage several stakeholders across fora- online and traditional.

Spanning topics on the fundamentals of PR, the course covers areas of  written and verbal communications skills, consumer behaviour & marketing, but also technical areas such as media engagement, digital media, political communications, data analytics, client management and event management, in-depth.

With the perfect mix of theory and practical, students will learn the principle concepts of public relations, finance, lifestyle, corporate communications from planning to execution, it is indeed, one of the best PR courses in India.

A PR course in Mumbai is incomplete without practical experience. With 100% internships guaranteed, all are students intern at some of Mumbai’s best PR agencies, including MSLGroup.

To increase their competitive advantage, students will also work on a Live Client Project, to better hone their PR and communication skills.


The Institute does not offer hostel facilities.Non-Mumbai resident students will have to make their own housing arrangements. The institute only facilitates students in getting safe accommodation facilities in the locality close to the institute.

Please enquire with the course coordinator once you confirm and complete your admission formalities.


Meritorious students will be offered upto Rs. 50,000 scholarship.* *Subject to student's performance at entrance test and management decision.



NOTICE:Course commencement date: Monday, 22nd  July 2019.  || 9.00am || Alberione Hall


The Public Relations and Corporate Communications course is a 10-month, full-time programme at St Pauls Institute of Communication Education, Mumbai.

This course is divided into two semesters. In the first semester, students will learn about core PR concepts and will then be sent on internships in the second semester, to gain a practical advantage. Students will also work on a Live Client Project in the second semester.

This course does not include any written examinations. Students will be examined based on their performance in assignments and in-class activities.

A course review takes place periodically to ensure that the curriculum is current and relevant to employers. Students meet with review panels to provide feedback on their experiences, thus the theory and practical training via internships makes this one of the best public relations courses in Mumbai


1.Online applicants must ensure they are ready to appear for the exam/interview at the given time-slot.

2. Personal interviews are conducted on campus as well. In order to partake in the entrance exam on campus:

a)Pl complete and submit the online application form. Alternatively, you may visit the campus and submit the offline application form.

b) Contact the counsellor Ms. Rochelle Miranda on +91-9769905813 or email: for more information or to schedule the on campus interview.


Term I

Core Skills for PR

  • Introduction to PR Concepts, Structure & Practice
  • PR Campaign/ Strategic P.R
  • Overview of Marketing
  • PR & Media Relations
  • Client Servicing
  • Effective Writing & Business Communication
  • Corporate Communications - Concepts & Practice
  • News Reporting
  • Research & Research Writing
  • Measurement of PR Objectives/ Campaigns
  • Corporate Reputation and Brand Building
  • Project Management

Term II

Foundation Skills for PR

  • Management Studies
  • Integrated Communication & Case Studies Corporate Branding
  • PR Industry Practice & Application
  • Event Management
  • Event Planning & Executions in PR
  • Computer Skills for Media & Communication
  • PR Case Studies, Research & Solutions
  • Crisis Communication
  • Public Affairs & Political Communication


Value Added Skills for PR

  • PR Ethics, Law & Media
  • Audio Visual Communication Production
  • Public Speaking & Presentation Skills
  • Professional Etiquette & Standards for PR Professionals
  • Overview of Journalism
  • Overview of Advertising
  • Corporate Social Responsibility with live projects - Nuances of Public Relations will be addressed.
  • Applicants from any discipline may apply-Arts, B Commerce, Science, B.Sc IT, BAFT, BMM, BMS, Engineering, B Tech, MBA, Hotel Management, etc., -who have completed their graduation (12+3) from a recognized Indian University
  • Students who are awaiting their examination (third year graduate level) results are eligible to apply for the Postgraduate Programmes.
  • Applicants must be between 21- 35 years of age
  • As English is the language of instruction at St Pauls Institute of Communication Education, Mumbai, proficiency in speaking, listening to, reading and writing English is essential.
  • One Passport size photograph
  • Original & photocopy of photo ID address proof
  • Original and photocopy of the 6th Semester mark sheet. Students awaiting the degree results may submit the photocopies of the 5th Semester ( most recent exam undertaken) mark sheet
  • Application Fee is Rs.1500 (Payable by cash @ the institute's office only )
  • Alternatively, the applicant may use the online mode on the website- to fill the application form, upload the documents and make an online payment- and submit their course related application form.

Please contact for more information or call +91-9769905813

The office address is: St Pauls Media Complex, 2nd Floor, 24th Road, TPS III, Bandra West, Mumbai 400050

  • Students will be evaluated on grammar, general knowledge and analytic skills, and knowledge of the industry.
  • The entrance exam will be followed by a personal interview with the Course Director on the same day.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.
  • The programme will commence in the month of July.

Margaret  DaCosta, an entrepreneur with a Masters in Human Resources, was Founder Director of Avenues HR, a human resource consultancy and is now an educationist. She was previously the Course Director of the post graduate program in Advertising and Integrated Marketing Communication at Xavier Institute of Communication (XIC), Mumbai for five years before joining SPICE in 2014. During her tenure, XIC was awarded the Dainik Bhaskar B-School Award for the Best Industry Related Curriculum in Advertising for 3 consecutive years. She has been visiting faculty at several management colleges in Mumbai.

FEES Rs. 2,65,500

Total Amount: Rs 2,65,500 (Inclusive of Tax) 

* Government taxes are liable to change.

The fee is payable in full or maximum two 50% part installments:

• 1st Instalment: On acceptance of admission:            Rs. 1,32,750/=

•2nd Instalment: On or before 14th of August, 2019:   Rs. 1,32,750/=


  • All fee payments may be made only via cheque, or DD, and drawn in the name of SPICE.
  • In case of any payment, specify your name & course in the particulars: FirstName_LastName_Programme
  • Fees may be deposited at the institute, between 9 am and 4 pm, from Monday to Friday, and between 9 am to 12 pm on Saturdays.


Applicants residing out of Mumbai, may please courier the cheque payment to the following address.



Ms. Rochelle Miranda

Academic Counsellor

St. Pauls Institute of Communication Education

2nd Floor, St Pauls Media Complex

24th Road, Bandra West

Mumbai 400 050
Tel: 022-26435709


An email will be sent to you on receipt of the cheque.


Note: Fees once paid will not be refunded. Upon commencement of the course, no refund of fees is permissible.

For Student Loan Assistance Contact:

Kimberley Fernandes - Chief Manager - Branch Head

Bandra Branch

Citizen Credit Co-Operative Bank

Tel: 022 2640 8717/ 2642 8293



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