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STUDENT ZONE

Streaming it right: New paradigms in digital video content

RSVP: orfmumbai@orfonline.org

Venue: St Pauls Institute of Communication Education

Date: 28 June 2018, Friday

Time: 4.30 pm Onwards

About the Event

India’s cultural and creative industries are changing rapidly with the advent of new technologies, and video streaming services are at the centre of this revolution. In just one year (2017-2018), the Indian media and entertainment industry grew by 13 percent to reach 23.9 billion. In 2019, the filmed entertainment sector is estimated at $2.8 billion, while the digital video content sector is expected to grow to $3.21 billion.

Mumbai tech talk will explore innovative business models that can help keep digital media successful while providing affordable content by tapping into new delivery media. It will also seek to address the challenge of catering to the growing regional language audience in India, in this era of digital evolution.

Currently, a majority of Indian streaming services bank on subscription and advertising for their revenues. For now, telecom companies are aggregating content and building video streaming subscriptions to get more data subscribers. However, this isn’t sustainable in the long run. The industry will have to think of creative ways to monetize their content and create long-term sustainable models. Newer models are necessary as piracy is on the rise again as more streaming services get exclusive rights to shows and users cannot keep signing up for more subscriptions. Thus, while it is a golden age for content creators, industry experts have yet to figure out what really works. It might be worth experimenting with the ‘glocal approach’, and promote shows and movies from regional languages to reach a larger audience. This gives India an ideal opportunity to build its soft power through entertainment on the global stage

It is against this backdrop, the Mumbai Tech Talk will seek to identify ways and means to grow India’s vibrant digital video ecosystem.

Programme

4.30 pm - 5.00 pm - Registration

5.00 pm - 5.05 pm - Welcome Remarks - Dhaval. D Desai, Vice President, ORF Mumbai

Dr. Fr. Dominic D' Silva SSP, St Pauls Institute of Communication Education

5.05 pm to 5.30 pm - Keynote address

Shashi Shekhar Vempatti, CEO of Prasar Bharti

5.30 pm to 5:50 pm - Fireside Chat - The future of entertainment in a Digitised World

David Hyman, General Counsel Netflix, in conversation with Arun Mohan Sukumar, Head, Cyber Security & Internet Governance Initiative, ORF

Panel Discussion

5.50 pm to 6:50 pm -  VIDEO STREAMING SERVICES: TURNING EYEBALLS INTO MONEY

  • Aparna Achrekar, Head of Programming ZEE5

  • Siddhartha Roy, CEO, Hungama

  • Ali Hussein, COO, Eros Now

  • Geet Lulla, Managing Director - India, Gracenote

  • Akash Banerji, Head of Advertising Video on Demand Business, Viacom18 Digital Ventures

  • Girish Menon, Partner & Head, Media & Entertainment. KPMG (Moderator)

6.50 pm to 7.50 pm  - BUILDING VIEWERSHIP IN A GLOCALISED WORLD

  • Mukul Khanna, Head of Digital Content and VAS, Vodafone India

  • Divya Dixit, Head of Marketing, ALT Balaji  

  • Gautam Talwar, Cheif Content Officer, MX Player

  • Nitin Vaidya, Founder, Dashami Creations

  • Manisha Pande, Journalist, Newslaundry

  • Gowree Gokhale, Partner (telecom, media and technology), Nishith Desai Associations

  • Shashidhar KJ, Associate Fellow, ORF (Moderator)

7.55 pm Vote of Thanks  

 

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