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Digital Marketing Course Online - Live Training

Learn advanced digital marketing techniques and upskill yourself in this live online course with certification in digital marketing. 

You will learn advanced social media marketing, paid advertising, SEO, Email Marketing, Google Analytics, and a lot more from industry experts from one of the best digital marketing courses online. 

Get training and guidance to clear the Google Certification Program with 100% results. You will also be awarded a certification once you complete the Digital marketing course with us. 

This online course will be beneficial for professionals, entrepreneurs, job seekers, or beginners who want to make a career in the digital marketing field. 


70 Hours Course

75% Practical  

25% Assignments.

Fundamentals (20 Hours):

  1. Modern day Marketing 

  2. Principles & Tactics Of Marketing 

  3. Psychology of Marketing 

  4. Content Development & Marketing 

  5. Case Studies & Tech Startup perspective 

  6. Marketing VS Sales 

Platforms (25 Hours):

  1. Facebook Marketing 

  2. Instagram Marketing 

  3. LinkedIn Marketing (Alternate) 

  4. Website Development(WIX) 

  5. Google Business 

  6. Google Ads 

  7. Google AdSense 

  8. YouTube Marketing 

  9. Snapchat/ TikTok /Insta Reels

Point of contact:

Ms. Rochelle Miranda ( Phone no.: +91-9769905813 or email:

Faculty:  Sean Andrade

A BMM graduate and professor for Content production. Early on he  began his journey in the education sector with a focus on technology. His  flair for creativity has had him explore projects in content development & production for videography, product & graphic design and speech development for children in schools and colleges. Sean co-founded Acadevo Education in 2018 to help schools implements Life-Skills, I.T. education and communication studies, to better develop children discover themselves. His ultimate goal is to stand among the better educators of this generation and bring a little more empathy into education today.


All those who have completed Class 12 are eligible to apply for this course.

Application process: 

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • The Application Form Fee is Rs.100/- + applicable tax and convenience fees (Non refundable and to be paid online)
  • The course fees applicable are in addition to the application form fees.

Building Personas

  • Online consumer behaviour
  • Understanding personas
  • Practical element: Create a persona of who your ideal consumer would be, in line with your business


  • Branding Principles and Fundamentals
  • Brand Positioning
  • Brand Leverage
  • Branding Strategies

Search Engine Optimisation

  •  What is SEO?
  • Introduction to SERP 
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator: So that you can find anything on the web
  • On page optimization
  • Off Page optimization
  • Local SEO
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD
  • Practical element: Write on-site content, optimise it

Content Marketing (Blogging and Vlogging)

  • What is Blogging 
  • How a Blog works for Business
  • Blog , Popular Blog Platforms and Settings- An Introduction 
  • Blogging & Blogger  ( We will use Blogger & Wordpress as Demo) 
  • Glimpses on Contemporary Blogging
  • Creating Great Blog Content 
  • Vlogging vs. Blogging
  • How to promote a Blog
  • Blogger Network
  • Use of Blog in Digital Marketing Context
  • Blogging for Specific domain : Business, Social Sector, etc
  • Blogging strategy for business
  • Practical element: Content writing workshop

Paid Marketing

  • AdWords Fundamentals
  • Creating Effective Campaigns
  • Writing Powerful Ad Copy
  • Targeting and Biding Strategies
  • Keyword Optimization
  • Ad Extensions
  • Display and Remarketing Ads
  • Conversion Tracking
  • Practical element: AdWords workshop

Social Media Marketing

  • Introduction to Social Media Marketing
  • Selecting the right Social Media Channel
  • Social Bookmarking and Web 2.0
  • Social Media Strategy
  • Paid Marketing on Social Media
  • Social Media Automation
  • Social Listening
  • Practical element: Creating an SMM plan; getting familiar with Facebook AdsManager

Mobile Marketing

  • Text and Multimedia messages
  • Messaging platforms
  • Mobile websites
  • Web analytics for mobile
  • Mobile Display advertising
  • Mobile apps
  • App marketing and promotion
  • App store optimisation
  • On page SEO for app store
  • Creating app engagement
  • App user rating and reviews
  • In-app analytics
  • In-app advertising
  • Supplemental Mobile products
  • QR codes
  •  Augmented reality
  • IVR
  • Trends in mobile advertising
  • Mobile advertising
  • Mobile marketing and search
  • Programmatic ad buying
  • Integrating real world with mobile

Influencer Marketing

  • Influencer marketing & its role in business 
  • Type of  influencer- an introduction
  • Networking & Collaboration with influencers - Bloggers | YouTubers | Instagrammers | Twitteratti 
  • The many Faces of influence
  • The ladder of Engagement 
  • Integrating Influencer Marketing strategy with your business Objective
  • Influencer Marketing Case studies 
  • Practical element: Identify and reach out to an influencer for your company

Email Marketing

  • The Evolution of Email as a Business Tool
  • Technicalities of mail
  • Email Marketing Tools ( we will use MailChimp for Demo)
  • Understanding Email Marketing Analytics
  • Designing Email
  • Customer Database
  • Leads Nurturing 
  • Integrating Email Marketing with SMS marketing 
  • Email Marketing Strategies 
  • Practice Session 
  • Practical element: Create an email marketing campaign

Google Analytics

  • Getting Started with Google Analytics
  • Understanding the Account Fundamentals
  • Analyzing Reports
  • Campaign and Conversion Tracking
  • Practical element: Set up a GA account and get familiar with the metrics


  1. Who is this course provided by?

A: St Pauls Institute of Communication Education

  1. How many hours is this course?

A: 60 hours- 6 hours, over 10 weekends

  1. On what days is this course running?

A: On Saturday and Sunday

  1. What are the timings of this course?

A: Saturday: 2 p.m. to 5 p.m.

    Sunday: 10 a.m. to 1 p.m.

  1. What is the structure of this course?

A: Simply lectures and in-class practical elements, which the lecturer will advise. Students will also be doing an assessment over the course of the course, which will be elaborated in much detail during the first few lectures.

  1. Will there be internships provided?

A: Yes. We will facilitate in the process of getting an internship, when required. More of this, will be announced in the first session.

  1. Do I need to bring anything with me? (e.g., laptop)

A: No. Our institute is fully equipped with PCs. However, if you feel the need to bring a laptop, you may do so.

     8.  Are there any application/registration fees?

A: Yes, it is Rs. 200.

Setting up and Managing E-Commerce Websites

  • Wordpress checklist
  • SEO Checklist
  • Voice Search Checklist
  • Converting Visitors into Customers
  • Learning Advanced Software for Ecommerce marketing Automation
  • Mobile Commerce
  • Ecommerce Optimization
  • Learning Chatbots
  • Integrating Shopify
  • The Power of Plugins

Course Commencement Date: 26 Sep 2020 to 24 Dec 2020 (tentative)

Monday, Wednesday & Saturday
Time: 5.30 p.m to 7.30 p.m

FEES Rs. 5,000/- + 18% GST

Course Fee  Rs. 5,000.00/- + 18% GST= Rs.5900/-

Government Taxes are liable to changes.

Note: Fees once paid, will not be refunded.

All fee payments may be made via NEFT in the name of SPICE.
The South Indian Bank Limited
Linking Road, Bandra (W), Mumbai 400 050
Account name: SPICE
Account number: 0157053000053874
IFSC: SIBL0000157

For all fee payments made, you must specify your name & course in the particulars: FirstName_LastName_Programme

Once you have made the payment, please update the course counsellor,  by sending an email to confirming the payment details.

Digital Marketing

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Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 





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