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Bachelor of Mass Media

The Bachelor of Mass Media programme is a three year full time degree programme, affiliated to the University of Mumbai. This course is offered by St Pauls Institute of Communication Education for Women.

This is an exclusive program for women students only, focussing on enhancing their communication skills, creativity and capability to analyse,  to prepare them for a career in the media.

Semester evaluations for each subject will be done basis an internal and external assessment.

Hostel Facilities arrangement available

The Bachelor of Mass Media program is an exclusive programme for women students only.

This 3 year full time graduate level program is offered by St Pauls Institute of Communication Education for Women and is affiliated to the University of Mumbai.

The BMM for women degree ensures that every aspect of mass media is extensively covered by trained media professionals from the industry

Each semester consists of 6 papers.

Please note In the semester 5 the student will have to choose a specialization: either Journalism or Advertising  

*An earnest deposit of INR 5,000 will be collected in the First Semester. In case a student fails to complete the course, the earnest deposit will be forfeited. Otherwise, it will be refunded at the completion of the course.

N.B.: A fee receipt and Identity Card must be produced while applying for refund of fees or college deposits. 

For more information, please contact spiceugcc@stpaulsice.com or call +91-9619773734 / 022-26435709

P.S: The BMM syllabus may be subject to change as per the guidelines/directions received from the University of Mumbai.

First Semester

1.1

Effective Communication Skills I

1.2

Fundamentals of Mass Communication

1.3

Introduction to Computers

1.4

Introduction to 20th Century World

History

1.5

Introduction to Sociology

1.6

Economics

Second Semester

2.1

Effective Communication Skills 2

2.2

Political Concepts & Indian Political Systems

2.3

Principles of Marketing

2.4

Introduction to Psychology

2.5

Principles of Management

2.6

Introduction to Literature in English

Third Semester

3.1

Introduction to Creative Writing

3.2

Introduction to Culture Studies

3.3

Introduction to Public Relations

3.4

Introduction to Media Studies

3.5

Understanding Cinema

3.6

Advanced Computers

Fourth Semester

4.1

Introduction to Advertising

4.2

Introduction to Journalism

4.3

Print Production and Photography

4.4

Radio and Television

4.5

Mass Media Research

4.6

Organisational Behaviour

Fifth Semester

5.1

Advertising in Contemporary Society

5.2

Copywriting

5.3

Advertising Design

5.4

Consumer Behaviour

5.5

Media Planning and Buying

5.6

Brand Buying

 

                                                 OR

 

5.1

Reporting

5.2

Editing

5.3

Feature and Opinion

5.4

Journalism and Public Opinion

5.5

Indian Regional Journalism

5.6

Newspaper & Magazine Making

Sixth Semester

6.1

Advertising and Marketing Research

6.2

Legal Environment and Advertising Ethics

6.3

Financial Management for Mrkt. & Advt.

6.4

Agency Management

6.5

The Principles & Practice of Direct Marketing

6.6

Contemporary Issues

 

                                                         OR

 

6.1

Journalistic Laws and Ethics

6.2

Broadcast Journalism

6.3

Niche Journalism

6.4

Internet and issue in Global media

6.5

New Media Management

6.6

Contemporary Issues

Admission Open 2019-2020

  • As English is the language of instruction at St Pauls Institute of Communication Education For Women, Mumbai, proficiency in (speaking, listening to, reading and writing) English is essential.
  • Bachelor of Mass Media requires all applicants to have cleared their 12th class (10+2),in any discipline, from a Government Recognised Board.
  • St Pauls Institute conducts a personal interview for getting admission to this degree course.
  • Applicants should score a minimum 50% of aggregate marks to apply for this course.

The weight age allotted for the admission in BMM is 50% for Arts and 25% for both Commerce and Science Stream

Three Year Full Time 36 months
FEES
  • The fee for the programme & the mode of payment will be informed at the time of Admission.
  • Rs. 5,000/- needs to be paid at the time of admission as a security deposit which is refundable at the end of the course. The deposit is non-interest bearing and is refundable upon the student leaving the institute, subject to all annual fees being paid, and less any damages to property, etc.
  • All fees paid are non-refundable. Upon commencement of the course, if the student informs the Principal of the college, in writing, before the date of commencement of the term that she desires to cancel her admission, the refund, if any will be processed as per the guidelines {(Reference No. UG/412 of 2008) O.2859} prescribed by the University of Mumbai.  For cancellation requests received after the commencement of the term , the percentage of fees for the course shall be refunded to the candidate after deducting charges prescribed for self-financed/unaided courses.

 

Bachelor of Mass Media

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Bachelor of Mass Media

  1. READ the form carefully and Type or Write in clear BLOCK LETTERS.
  2. Attached photocopies of documents specified.
  3. Application Fee for the Course is 300/-.
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Name of Examination Name of the Board/University Name of the School/College Month & Year Of Passing Marks Obtained Grand Total % Of Marks
Std X / S.S.C. or Equivalent
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std. XII / H.S.C. Arts/Sci./Com.



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Feel free to get in touch with us in case you have any queries or concerns.

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